Join Ebury and Aston Villa Football Club for an exclusive executive roundtable with Adrian Filby, Chief Commercial Officer at Aston Villa Football Club, exploring the intersection of elite sports, commercial growth, and macroeconomic strategy. Held at The Cross, Villa Park, this session brings together leaders from across the sports ecosystem and business community to connect and share insights.
Against the backdrop of Aston Villa's return to UEFA Champions League, Adrian will share how top-tier competition transforms a club's commercial scale, global partnerships, and player attraction. As the Official FX Partner of Aston Villa Football Club and a Bloomberg top-ranked FX forecaster, Ebury will also share a light-touch macro briefing, offering practical perspectives on today's shifting global economic landscape.
Agenda
9:30 AM - Arrival & Executive Networking
Light breakfast and refreshments provided.
10:00 AM - Welcome & Intro of Ebury
Dylan Mallett, Regional Manager, Ebury
10:10 AM - Market Outlook: Latest currency market trends
Matthew Ryan,Head of Market Strategy, Ebury
10:30 AM - Keynote Discussion: Champions League & Commercial Evolution
Adrian Filby, CCO, Aston Villa Football Club
11:00 AM - Q&A
11:10 AM - Closing Remarks & Informal Networking
Additional Information
- To access, enter via the William McGregor Reception at the main entrance of the Trinity Road Stand, where reception staff will direct you via lift or stairs to the suite on the second floor.
- Guest parking is available in the Holte Car Park, just off Trinity Road (Postcode B6 6HE); please register your vehicle's license plate with reception upon arrival to avoid parking charges.
Meet the Speakers

Adrian Filby

Matthew Ryan, CFA

