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The Business of Sport: Elite Performance, Global Markets

Business Breakfast with Aston Villa Football Club & Ebury
Date & Time

Tuesday, 17th November | 9:30 AM – 11:30 AM

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Location

 The Cross, Villa Park

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Join Ebury and Aston Villa Football Club for an exclusive executive roundtable with Adrian Filby, Chief Commercial Officer at Aston Villa Football Club, exploring the intersection of elite sports, commercial growth, and macroeconomic strategy. Held at The Cross, Villa Park, this session brings together leaders from across the sports ecosystem and business community to connect and share insights.

Against the backdrop of Aston Villa's return to UEFA Champions League,  Adrian will share how top-tier competition transforms a club's commercial scale, global partnerships, and player attraction. As the Official FX Partner of Aston Villa Football Club and a Bloomberg top-ranked FX forecaster, Ebury will also share a light-touch macro briefing, offering practical perspectives on today's shifting global economic landscape.

Agenda

9:30 AM -  Arrival & Executive Networking

                   Light breakfast and refreshments provided.

10:00 AM -  Welcome & Intro of Ebury

                   Dylan Mallett, Regional Manager, Ebury

10:10 AM -  Market Outlook: Latest currency market trends

                   Matthew Ryan,Head of Market Strategy, Ebury

10:30 AM -  Keynote Discussion: Champions League & Commercial Evolution

                   Adrian Filby, CCO, Aston Villa Football Club

11:00 AM -  Q&A

11:10 AM -  Closing Remarks & Informal Networking

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Additional Information
  • To access, enter via the William McGregor Reception at the main entrance of the Trinity Road Stand, where reception staff will direct you via lift or stairs to the suite on the second floor.
  • Guest parking is available in the Holte Car Park, just off Trinity Road (Postcode B6 6HE); please register your vehicle's license plate with reception upon arrival to avoid parking charges.

Meet the Speakers

Adrian Filby

CCO
Aston Villa Football Club

Matthew Ryan, CFA

Head of Market Strategy
Ebury

Dylan Mallett

Regional Manager, UK Midlands
Ebury

Register Today

Join Ebury and Aston Villa Football Club for an exclusive executive roundtable with Adrian Filby, Chief Commercial Officer at Aston Villa Football Club, exploring the intersection of elite sports, commercial growth, and macroeconomic strategy.

Date & Time

Tuesday, 17th November | 9:30 AM – 11:30 AM

‍

Location

 The Cross, Villa Park

‍

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