- Svetoslav Georgiev’s extensive background in the financial sector and his deep understanding of the Bulgarian business ecosystem will be key to further accelerating Ebury’s local expansion and addressing corporate needs
- The global fintech, backed by Banco Santander, accelerates its growth plans in Bulgaria to support local companies navigating currency volatility and international trade challenges.
Ebury, the global financial institution, has announced the official appointment of Svetoslav Georgiev as its country manager for Bulgaria. This strategic move aims to consolidate the robust growth the company is experiencing in the Bulgarian market and to continue driving its business model in the region.
Ebury's operations in Bulgaria have become a key pillar of its growth strategy within Central and Eastern Europe (CEE). Currently, the company provides tailored financial services to a portfolio of 500 corporate clients in the country, ranging from dynamic SMEs to large international traders. Driven by a surge in demand for sophisticated foreign exchange and cross-border payment solutions, Ebury has established a solid market share in the region and projects an ambitious 100% growth in transaction volume over the coming years, reflecting its long-term commitment to the Bulgarian business community.
Svetoslav Georgiev, a Chartered Financial Analyst (CFA) holder, brings over 14 years of leadership experience within local and international banking groups. Georgiev has been with Ebury for more than four years, during which he has successfully led the development and scaling of the Sofia office since 2022. His extensive knowledge of the local corporate landscape and financial regulations will be pivotal for the company’s next expansion phase in the country.
Kees Veerman, Managing Director for Europe at Ebury, commented: "I am delighted to see Svetoslav step into the role of country manager for Bulgaria. Having met in Sofia just over four years ago, he embraced the opportunity to join Ebury and successfully rebuild our Bulgarian team in the post-pandemic period. Throughout these years, Svetoslav has proven that hard work, strategic ambition and a strong client-centric focus are the core pillars of leadership at Ebury. I am fully confident that under his stewardship, we will continue to expand our team and further scale our client base in the coming years."
Svetoslav Georgiev, appointed Country Manager for Ebury Bulgaria, stated: "Recent years have shown that Bulgarian businesses are highly adaptable to change, but currency volatility and logistical challenges continue to weigh heavily on corporate profitability. At Ebury, we understand this completely. The next phase of our development in Bulgaria is a clear signal of our long-term commitment to this market. We want to provide local exporters and importers with tools that, until now, were reserved only for the largest corporations. By combining our advanced technology with the expertise of our local team in Sofia, we offer businesses the flexibility and cost predictability they so urgently need today to compete successfully on the international stage."
A stable local team combining global technology and proven local expertise
Unlike many purely digital platforms that operate remotely, Ebury’s strategic model relies on building strong local foundations. The company combines its powerful, innovative global tech platform with a physical presence and a highly skilled expert team on the ground in Sofia. Led by a proven leader like Svetoslav Georgiev, the local team possesses deep knowledge of the nuances of the Bulgarian market, local regulations, and the actual needs of companies.
This enables Ebury to offer tailored consultations and personalized strategies—a level of service that traditional banking institutions often restrict for the small and medium-sized enterprise (SME) sector.
