- The global fintech rolls out 24/7 interactive, multilingual voice coaching to over 600 revenue professionals worldwide
Ebury, the global fintech leader specializing in international payments and foreign exchange, has announced the successful global scale-up of its internal AI Sales Academy. Developed in partnership with ElevenAgents, the platform uses hyper-realistic conversational AI agents to deliver interactive, multilingual sales coaching to more than 600 revenue professionals across 30+ markets.
Operating in a highly complex financial landscape governed by diverse regulations, languages, and product nuances, Ebury has replaced traditional, event-based training with an on-demand, self-serve model. As detailed in the official ElevenLabs Case Study, the AI Sales Academy enables sales teams to log into an internal interface, select a specific scenario, and engage in real-time, spoken conversations with an AI agent that responds with human-like tone, cadence, and emotional nuance.
Human-like voice quality drives unprecedented adoption
Unlike traditional e-learning platforms or synthetic-sounding bots, the integration of ultra-expressive ElevenLabs voices ensures that training feels like a genuine client interaction. This realism has been crucial for mastering high-stakes skills such as objection handling, negotiation, and building client rapport.
Upon completing a simulated call, salespeople receive instant, actionable feedback and performance scoring, transforming training into an interactive, performance-based habit.
"The quality of the voice was critical to adoption," said Wesley Rickards, VP of Product at Ebury. "It doesn’t feel like a bot—it feels like a real conversation, with the right tone and nuances. That changes behavior. Instead of training being something people have to complete, it becomes something they choose to engage with—practicing, repeating scenarios, and building confidence for real client interactions."
Unlocking scalable, global growth
By deploying ElevenAgents, Ebury has solved the challenge of scaling localized Learning & Development (L&D) teams across multiple geographies. The platform currently delivers role-play simulations in 16 languages with localized voices, allowing salespeople to train in the exact language and cultural context they sell in.
Within just six months of its launch, the AI Sales Academy has achieved significant milestones:
- 600+ global sales users onboarded.
- Over 4,000 simulated conversations completed.
- 24/7 availability of personalized coaching.
- An average of 5 minutes per training session.
"Revenue is a function of conversation quality—and conversation quality is trainable," stated Zafeer Ahmed, Chief Revenue Officer at Ebury. "ElevenLabs allowed us to build something most financial institutions can't: a global, always-on coaching environment that scales with the business rather than headcount. For us, this is what AI-first actually looks like in practice."
Duane Swailes, SVP Sales Acceleration at Ebury, added:
"The platform’s multilingual coverage is particularly impactful for Ebury given our global footprint and the need to sell locally across multiple markets. The natural, realistic voice interactions help both new joiners to Ebury and experienced sales teams practice client conversations, build confidence, and adapt as we introduce new products and tools."
Pioneering voice-first internal operations
The launch of the AI Sales Academy demonstrates how Ebury is pioneering the use of advanced AI to optimize internal operations without sacrificing the human-led approach to customer service that defines its brand. By utilizing enterprise-grade, human-like voice technology internally, Ebury sets a new benchmark for global corporate enablement and employee development.
